makeup

I just noticed an ad for an upcoming singles event. The ad mentioned a bonus for early female registrants- free makeup and hairstyling. This is yet another way that we shift the focus of singles to looks. We all know that there must be an attraction for a shidduch to work but is that the main thing we are pushing? I myself attended one of the events made by this program and the first woman to get engaged was from the least attractive ones there. She was overweight with frizzy hair and not at all put together. But her now husband of 2 years still went for her. He saw more. Cant everyone else?